A few weeks ago, I had the honor of rubbing elbows with people like Bruno Mars, Meghan Trainor, and Chris Stapleton backstage at The Grammys. (File that under “Things I Never Thought I’d Say.”) It was a totally surreal experience and I’m about to lay out all the details for you. But first…
Hello! It’s me, Emily, the long lost blogger who hasn’t posted in nearly a month. (Wait, what?! How did that much time go by?!) Let my tardiness be an indication of how busy things have been and not how much this dear blog means to me. Thanks for sticking with me during the pauses, guys. Working full time, mothering, and blogging on top of it all is for real a bit tricky to keep up with.
I have lots of catching up to do with you, including tales of hosting baby showers, lots of travel, and a case of the flu and never-ending cold. On the docket today: my quick jet-set trip to The Grammys. Let me start by answering a key question: Why was I there? You may recall this post where I talked about my new role as the Digital Engagement Manager: Campaigns and Content for McDonald’s. In a nutshell, I help to spearhead all content that goes onto the brand’s social media pages including Facebook, Twitter, Snapchat and Instagram. Since McDonald’s was a sponsor of The Grammys, I was there as the digital client representative, helping to guide and approve posts that went live on behalf of the brand.
Our on-site activations included having Matt Cutshall take over the Snapchat account to show behind the scenes action, doing a social currency activation where attendees got free food if they used our hashtag, a backstage booth where artists got food, and a food truck at the official after party.
It. Was. A. Blast. I just wish I could have paused time to take things in more – it was all such a whirlwind as I landed in LA at 10 am on Monday and was gone by the same time the next morning. (As indicated by the 5 total photos I was able to get on my iPhone, ha!) In lieu of giving you the step by step, which includes lots of running around and working, here some highlights that helped to make the whole experience #amazing.
- Seeing The Eagles, Adele and Kendrick Lamar doing sound check. I literally started tearing up listening to Adele. Watching her, dressed in sweats and a laid back ponytail, sing so perfectly was the equivalent of a religious experience for me. (Only half kidding there.)
- Walking the red carpet with Matt Cutshall. The red carpet is so fricking cool. I was standing next to Ryan Seacrest and there were so many celebrities surrounding me that I couldn’t even keep track of them. (I didn’t see my besties Bey or TayTay. TEARS.) I wanted to geek out and record every second, but I kept cool because professional. Even though inner-tween Emily was freaking out I tried to be all, “Whatevaaaa. No big deal.” on the outside. I don’t think I fooled anyone.
- Being back stage at the “Winner’s Walk.” Backstage, there’s a long red-carpet hallway that leads to the media portal where winners do interviews. We were right in the heart of it all, and I was star struck multiple times, especially while seeing The Weeknd, Meghan Trainor, Chris Stapleton, and for my motown lovers, Earth, Wind and Fire.
- We did good. Our team’s efforts landed mentions in major publications such as E!, Mashable, People & InStyle. It was also really cool to see celebrities such as Bella Hadid and Bruno Mars scarf down Egg McMuffins and Hash Browns left and right. Stars: They’re just like us!
- The Dress. …Because who doesn’t love dressing up?! Despite rushing to get ready in 20 minutes, I was feeling pretty good in a bright pink Jill Stuart dress from Rent The Runway.
I only wish I snapped more photos, but there’s something to be said for really living an experience like that in the moment, ya? I did get to grab some great snaps over on my Snapchat and I thought it was so sweet that a few of you reached out to say how much you enjoyed them. If you’re not already, be sure to follow along! Emily.Charron